Hotel 2 Fevrier, located in Lome, Togo is an unexpected African gem. Togo is located between Ghana and Benin and a French-speaking country. Picture stretches of beach, bustling markets, and beautiful French colonial architecture.
Objectives
- As part of a commercial task force we were assigned the task of turning around hotel revenue & marketing in 3 months
- Establish a tourism element in Lome, Togo
- Change hotel perception and establish as a leisure destination
- Highlight the hotels CSR component
“Nothing like this has ever been done in the country and proud to say that we did it.”
How we pulled it off
- Staff recommendations & departmental restructuring
- Implement digital marketing & communications plan
- Brand positioning
- Reallocated the marketing budget
- Marketing strategy per outlet
- Promotional offers &hotel events calendar put in place
- Contracted a PR agency
- Hosted the 2 Fevrier #Woezon event
- Hosted an international influencer campaign
- Identify & establish CSR initiatives
- Develop brand guidelines
- New hotel website
