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Hotel 2 Fevrier
Hotel 2 Fevrier, located in Lome, Togo is an unexpected African gem. Togo is between Ghana and Benin and a French-speaking country, picture stretches of beach, bustling markets, and beautiful French colonial architecture.
Tasked with revitalizing hotel revenue and marketing, and introducing a tourism aspect in Lome, Togo, our commercial team had to transform the hotel’s image, position it as a leisure destination, and emphasize its CSR efforts within a tight 3-month deadline.
Signature Lux
Nuecleo, the outsourced marketing agency, was given the responsibility of creating and executing the brand identity for the rebranded property, ONOMO Hotels. Our tasks involved introducing the new hotel to the market and raising awareness through various internal and external marketing activities.
We were given 3 Months to launch to meet our target we used the following tactics: hotel marketing plan and launch strategy, brand conceptualization, brand elements, and graphic design, above-the-line advertising, social media management, website management.
Eighteen13
Eighteen13 faced the challenge of inconsistent attendance at their weekly events due to COVID restrictions on events and liquor sales.
Nuecleo revamped its website, enabling tasting bookings (to manage staff, stock, and generate additional revenue), introducing a wine club for deliveries during COVID-19, and setting up event ticket bookings to boost revenue and reduce no shows/cancellations. Following these changes, event bookings were fully booked a month ahead.
Additionally, we supported a lifestyle content photoshoot.
Johari Rotana
Johari Rotana, a prestigious 5-star business hotel in Dar es Salaam, partnered with Nuecleo as their marketing agency to bolster up on their digital marketing approach.
Nuecleo’s role includes graphic design, campaign management, exploring new revenue streams and marketing opportunities, social media management, Meta advertising campaigns, and overall marketing assistance for the hotel.