NueCleo runs successful promotional campaigns for Shelby SA and Road to Race.
Written by
Published on

Road to Race was launching their new location in Sandton on the 28th of Septemeber and hosted a private launch on the 27th of September for partners, VIPs and media.

Objectives

  • Coverage of the Shelby Wide Body 50th Anniversary Super Snake
  • Promote new Road to Race location in Sandton
  • 26 -29 September 2018 (4-day campaign)

How we pulled it off

  • Social media take over – curated content and instastories
  • Boosted posts
  • Targeted advertising
  • Promotional video

Road to Race was launching their new location in Sandton on the 28th of Septemeber and hosted a private launch on the 27th of September for partners, VIPs and media.

Objectives

  • Coverage of the Shelby Wide Body 50th Anniversary Super Snake
  • Promote new Road to Race location in Sandton
  • 26 -29 September 2018 (4-day campaign)

How we pulled it off

  • Social media take over – curated content and instastories
  • Boosted posts
  • Targeted advertising
  • Promotional video

https://www.youtube.com/watch?v=69s6zqZNDqE
RTR Launch