Objectives

• Cretae new brand identity
• Launch new restuarant, bar & cocktail lounge to the market and create awareness.
• Change market perception

How we pulled it off

• Logo and CI development
• Positioning strategy
• Menu design
• Social Media Management
• Website design & management
• PPC Campaign
• Events

Website overview

Social media content overview

Objectives

• Full outsourced marketing team to manage members, promote and market events & overall brand and execute the annual conference

How we pulled it off

• Social media management
• Event coordination and promotion
• Manage member queries and requests
• Emailers
• Graphic design
• Conference plan and roll out
• Compilation of abstract book and annual report
• Running of annual conference
• Attending EXCO meetings
• Acquire sponsorships
• Website content and management

2019 SIOPSA Conference

This year’s conference is themed Embracing the fourth industrial revolution the IOP way.

SIOPSA HR Summit

HR Summit today at the Sandton Convention Centre organised and ran by NueCleo.

Objectives

• Identify and establish market positioning
• Streamline content on all social media platforms
• Increase trip sales

How we pulled it off

• Put systems in place to streamline work – automation
• Social media content creation and management
• Social media advertising
• Mailchimp mailers
• 2020 marketing strategy
• Identify brand partnerships
• Coordinate & oversee brand ambassadors
• Market research for upcoming trips – 2020
• Manage and update website

Objectives

• Conceptualise and execute brand identity
• Launch new hotel product to the market and create awareness.
• Outsourced marketing agency in charge of all internal and external marketing functions.

“We love seeing our work come to life and love every step of the journey.”

How we pulled it off

• Logo and CI development
• Hotel marketing plan and launch strategy
• Brand elements and graphic design
• Social Media Management
• Website design & management
• PR – press releases and influencer management
• Sourcing
• OTA & Tripadvisor content setup

Website overview

Instagram overview

Objectives

• As part of a commercial task force we were assigned the task of turning around hotel revenue & marketing in 3 months
• Establish a tourism element in Lome, Togo
• Change hotel perception and establish as a leisure destination
• Highlight the hotels CSR component

“Nothing like this has ever been done in the country and proud to say that we did it.”

How we pulled it off

• Staff recommendations & departmental restructuring
• Implement digital marketing & communications plan
• Brand positioning
• Reallocated the marketing budget
• Marketing strategy per outlet
• Promotional offers &hotel events calendar put in place
• Contracted a PR agency
• Hosted the 2 Fevrier #Woezon event
• Hosted an international influencer campaign
• Identify & establish CSR initiatives
• Develop brand guidelines
• New hotel website

Objectives

• 3 Month project to launch new hotel product to the market and create awareness

How we pulled it off

• Launch strategy
• Brand elements and graphic design
• Social Media Management & Advertising
• Website update
• Hotel launch party
• PR – press releases and influencer management
• Manage soft opening
• OTA & Tripadvisor content setup

Objectives

• Conceptualise and execute brand identity, launch new hotel product to the market and create awareness.
• Outsourced marketing agency in charge of all internal and external marketing functions.
• Rebrand the property to ONOMO Hotels
• Communicate to market

How we pulled it off

• Hotel marketing plan and launch strategy
• Brand conceptualisation
• Brand elements and graphic design
• Above the line advertising
• Social Media Management
• Website Management
• Hotel launch party
• PR – press releases and influencer management
• Hotel photography & videography
• Sourcing
• Manage soft opening
• Competitions
• OTA & Tripadvisor content setup
• Update photography & videography
• Update brand collateral
• Website redesign